Valentine Sugar Cookies

Soft, slightly sweet and super cute.

You can personalize your cookies with your own unique style and flare.  Create your own shapes, with a template and a sharp knife, or purchase them from the ever growing inventory of metal and plastic cutters.   This holiday season, cut-out some precious time with your favorite children.  If might be the most special memory you make.Halloween 09 016

Creating sugar cookie cut-outs with children is a wonderful time for them to find their creative side.  Depending on the age of the children you are working with, you may want to have them help with cutting out and baking the cookies, or perhaps just the decorating portion of the process.  You can assist them by icing the cookies, and allowing them to finish them with sprinkles, nuts or sugar crystals.  For older kids, help them learn a new technique with piping bags.  co's bmw susan g komen 2008 001

We have used sugar cookies to personalize catered events and tie them to a clients theme.  They make great favors and table decorations for weddings, client appreciations and special life milestone events.  We have created cookies with company logos, color schemes and special “cause” emblems to commemorate certain events.

With the Christmas holiday rapidly approaching, schedule a time to create some fun memories in your kitchen.  Below you’ll find some easy, delicious recipes to make everything at home.  For tinting your icing, we suggest color gel, but Lawry’s food dye works also.  Additional confectioner’s sugar will need to be added  when using a water-based dye.Wilton Food Color Gel

ROYAL ICING

6 oz. egg whites

2 tsp. vanilla

8 cups powdered sugar

Beat with an electric mixer until smooth, adding  powdered sugar until desired consistency is reached.  For “RUN-OUT” technique, you will need a slightly viscous consistency.  Piping requires a stiffer consistency. Piping a “dam” around the edge of the cookie first will help keep the run-out icing contained.  Allow your run-out to dry completely before piping additional icing over it.

Chef Note:  Royal Icing takes flavoring well.  Add 1/4 tsp. of peppermint, cinnamon, coconut or almond extract if you desire a flavored icing.

GINGERBREAD CUT OUTS

Classic Gingerbread Cutouts

2 stick butter, soft

½ cup brown sugar

2/3 cup molasses

2 eggs

½ tsp. baking soda

½ tsp. salt

½ tsp. ground allspice

½ tsp. ground cloves

¾ tsp. cinnamon

1 tsp. ginger

1 tsp. vanilla

4 cups flourHalloween 09 004

Combine all ingredients.  Tightly wrap dough and chill  for 1 hour before rolling out.  Chill cookies (freezer) 10 minutes on cookie sheet before baking.  This will help them to keep their cut-out shapes more precisely.  Bake 8-10 minutes 350º.  Avoid over baking if you like to enjoy soft finished cookies.  Once cooled,  wrap cookies in stacks of 5 with plastic wrap, until ready to ice.  Finished cookies should be stored in an air-tight container.

Chef Note:  These cookies on their own have very little sugar in them.  Icing them with Royal Icing, or even a Vanilla Buttercream lends a sweetness that is just delightful, and a great accompaniment to a hot cup of coffee or even tea.

ROYAL ICING

6 oz. egg whites

2 tsp. vanilla

8 cups powdered sugar

Just checking to see if you’re reading my blog… : )

It’s not that I have a lot of extra time on my hands…but if you want to help me stimulate the economy, I’m game.  I would like to hear more about your business and personal life, and perhaps do some networking if you’re up for that.  Interested?  Shoot me an email:  victoria@caffevictoria.com

Hang on to Your Valued Clients

Business owners who have been in their field for a few years know it costs more money to go out an find new customers than it does to keep their current customers happy.  During these challenging economic times, it’s a good idea to express appreciation to your customers for their business.  How might you do this?

Outshine your competition by doing something a little extraordinary – consider hosting a client-appreciation event.  It is true that clients who feel appreciated show more loyalty than those who do not.

Hosting a client-appreciation event will give you an opportunity to connect with your clients in a new way.  While letters and gift baskets have their place, a hosted event is more personable.  You can see your client face-to-face, shake their hand and express your gratitude.  You can take time to talk with them and find out more about their business, what’s in their future plans – you might even recognize potential problems before they get to a “problem” stage.

The quality of a client-appreciation event can definitely affect the message that the clients take away.  Food trays from the neighborhood grocery store convey to the client that they are only of “average” value rather than the kind of value that warrants an investment in quality on your part.  Obviously we at Catering by Victoria feel that providing high-quality catered food conveys a “you are worth this” message to the client and we’re pretty confident that this is the message you’d want to convey.

Catering by Victoria has many ideas to help you create a memorable, quality event that will express your appreciation to your clients and their value to you.  Victoria will be happy to meet with you to discuss some of these ideas.  We can tailor an even to meet your needs and budget.  You could also “double load” the event by sharing some of your future plans.  For example, you might want to let your clients know about an upcoming service you will be offering – we can design an event in which you can both express your appreciation and bring attention to your coming service.

Give it some thought – while the current economic conditions will cause some businesses to circle the wagons, most successful business managers cite these times as those in which to invest in the future of one’s business – and maintenance of current clients certainly is an investment in your future.