Hang on to Your Valued Clients

Business owners who have been in their field for a few years know it costs more money to go out an find new customers than it does to keep their current customers happy.  During these challenging economic times, it’s a good idea to express appreciation to your customers for their business.  How might you do this?

Outshine your competition by doing something a little extraordinary – consider hosting a client-appreciation event.  It is true that clients who feel appreciated show more loyalty than those who do not.

Hosting a client-appreciation event will give you an opportunity to connect with your clients in a new way.  While letters and gift baskets have their place, a hosted event is more personable.  You can see your client face-to-face, shake their hand and express your gratitude.  You can take time to talk with them and find out more about their business, what’s in their future plans – you might even recognize potential problems before they get to a “problem” stage.

The quality of a client-appreciation event can definitely affect the message that the clients take away.  Food trays from the neighborhood grocery store convey to the client that they are only of “average” value rather than the kind of value that warrants an investment in quality on your part.  Obviously we at Catering by Victoria feel that providing high-quality catered food conveys a “you are worth this” message to the client and we’re pretty confident that this is the message you’d want to convey.

Catering by Victoria has many ideas to help you create a memorable, quality event that will express your appreciation to your clients and their value to you.  Victoria will be happy to meet with you to discuss some of these ideas.  We can tailor an even to meet your needs and budget.  You could also “double load” the event by sharing some of your future plans.  For example, you might want to let your clients know about an upcoming service you will be offering – we can design an event in which you can both express your appreciation and bring attention to your coming service.

Give it some thought – while the current economic conditions will cause some businesses to circle the wagons, most successful business managers cite these times as those in which to invest in the future of one’s business – and maintenance of current clients certainly is an investment in your future.